This is my ad for The memory pill. I decided to use a emotional approach. Using old-looking pictures from the internet, i decided i would call upon people's desire to remember their lives. So the tag line 'remember the good old days' is almost a demand to people looking at the advertisement.I think the people having fun in the pictures will cause people to think about the fun they have had in their lives, and want to buy the pill so they will never forget.